Author: WANG Cong

Publisher: Southcn+

Date: May 24, 2024

Jinan University recently hosted the 8th Guangdong Provincial Journalism and Communication Graduate Academic Forum, a gathering of over 30 experts, scholars, and more than 300 graduate students from across the nation. With vital themes revolving around Information Communication and Social Development in the Digital Media Era, the forum tackled pressing issues surrounding the evolving landscape of media and communication.

(Prof. Zeng Yiguo)

According to Zeng Yiguo, Vice Dean of the School of Journalism and Communication at Jinan University, the number of attendees at this forum has significantly increased compared to previous years. A total of 547 submissions were received from 79 domestic universities and research institutes, including Renmin University of China, Communication University of China, Nanjing University, Wuhan University, and Beijing Normal University, covering multiple fields of journalism and communication. After anonymous expert review, 124 papers were selected, and a total of 17 first prize papers, 27 second prize papers, and 42 third prize papers were ultimately selected.

(Prof. Ma Ming)

The forum aims to foster academic dialogue, showcase scholarly excellence, and exchange innovative findings, collaborating to drive the high-quality advancement of the journalism and communication field, stated Ma Min, Executive Dean of Jinan University's Graduate School.

During the forum, attendees deliberated on various themes including Media Governance and Value Choices in the Digital Media Era, Technical Support and Critical Reflection in the Digital Era, Rural Communication and Social Governance in the Digital Media Era, Urban Communication and Space Production in the Digital Media Era, and Media Literacy and Social Engagement in the Digital Era, sharing their research outcomes and insights.

(Prof. Liu Jun)

Enhancing Media Content Creation Through Artificial Intelligence

Professor Liu Jun from the Communication University of China illuminated the profound impact of artificial intelligence on reshaping the creation, dissemination, and reception of media content. With a surge in AI-generated simulations, discerning authenticity and appealing to aesthetic preferences have become paramount challenges. According to Professor Liu Jun, a deeper analysis into the underlying mechanisms of these transformations is crucial for producing high-quality academic research outcomes, particularly for graduate students venturing into this dynamic field.

(Prof. Cheng Shenghui)

Mastering Data Visualization Principles for Effective Communication

Professor Cheng Shenghui from the School of Journalism and Communication at Jinan University emphasized the significance of data visualization in the news communication arena. By adhering to core principles of faithfulness, elegance, and expressiveness, visual communication can attain a heightened level of effectiveness. These principles encompass the logical design integrity, color application standardization, and data mapping precision essential for optimizing the visual impact of communication strategies.

(Liu Xudong)

Elevating Narrative Impact in Short Videos

Associate Professor Liu Xudong from the School of Humanities and Arts at the University of Macau underscored the growing integration of short videos into daily life within the digital media landscape. To amplify the appeal of short videos, leveraging first-person narration was highlighted as a potent tool for enhancing audience immersion and narrative engagement. Employing heuristic processing techniques promises to reshape existing attitudes, thereby heightening the narrative potency of short video content.

(Prof. Fan Yijin)

Seizing Opportunities in the Evolving Media Ecosystem

Fan Yijin, Honorary Dean of the School of Journalism and Communication at Jinan University, urged aspiring students to grasp the diverse employment prospects emerging in the journalism and communication sphere. Embracing innovation while upholding traditional values, according to Fan Yijin, is key to navigating the evolving demands of the new media era and unlocking unprecedented opportunities for personal and professional growth.

(Prof. Zhou Yunqiong)

Fostering Academic Pursuit and Innovation

Professor Zhou Yuqiong from the School of Journalism and Communication at Shenzhen University emphasized the essence of academic pursuit as a sharpening tool, underscoring the values of simplicity and perseverance. By integrating academic exploration seamlessly into daily life, research becomes an intrinsic part of one's academic journey, propelling individuals towards academic excellence and innovation.

(Graduate students were participating in discussions at sub-forums)

Since 2016, the School of Journalism and Communication at Jinan University has convened eight academic forums for graduate students in journalism and communication within Guangdong Province. The forum primarily targets graduate students in the discipline of journalism and communication from Guangdong Province, while also welcoming participation from outstanding journalism students across the nation's universities. Nearly 2500 submissions were received, from which over 270 exceptional papers were chosen. Graduate students from journalism and communication programs across the nation mutually enhance and grow through communication and interaction.

(Prof. Yang Xingfeng)

Yang Xingfeng, the Honorary Dean of the Institute of Communication and National Governance at Jinan University, remarked that the news industry's development necessitates profound academic exploration and directional leadership. The forum's paper review mechanism effectively stimulates dedicated scholarly research. It is anticipated that the Guangdong Provincial Journalism and Communication Graduate Academic Forum will continue to thrive, offering more forward-looking theoretical support and intellectual insights for the industry.