Author: SUN Xiaopeng, LI Nanjun, CHEN Shufei, LI Weimiao, WEN Jing

Publisher: Southern Metropolis Daily 

Date: March 13, 2024

In a recent initiative aimed at rural revitalization, students from Jinan University have embarked on a mission to the frontline of rural areas in Guangdong Province. Organized as part of the Three Going to the Countryside (A program under which the governments at all levels send talents and supplies in cultural, technological and medical fields to the rural areas.) social practice activity, the students are actively participating in the Million and Ten Thousand Project to contribute to the development of rural communities.

(At the send-off ceremony)

Under the banner of the Double Hundred Action, these students have formed specialized social practice teams to provide assistance in various industries such as Qinghua rice noodles, Dungang water chestnets, Baitangshan tea, and Shiba selenium-rich rice. Their services range from agricultural technology assistance to live streaming sales for local farmers, with a focus on promoting rural development and sustainability.

Venturing into regions like Shixing County, Shaoguan City, Boluo County, Huizhou City, and Chengbei Town, Meijiang District, Meizhou City, the students are actively engaging with local communities to integrate their academic knowledge with practical experiences. By immersing themselves in the cultural and economic landscapes of these areas, they aim to contribute their skills and energy to the ongoing efforts of rural revitalization.

In one instance, the research team led by Liang Xiaoxuan delved into the tea industry and cultural tourism of Baitang Town, Huizhou City, to promote the local tea culture through a live broadcast activity titled Tea Journey. Recognizing the importance of enhancing the popularity of Baitangshan tea, the team is dedicated to fostering sustainable growth in the region and expanding the reach of its tea industry beyond local boundaries.

(At a tea plantation)

Similarly, in Shixing County, the Rural Revitalization Practice Team conducted themed interviews and research to understand the impact of the Double Hundred Action on rural development. By documenting local customs, cultural resources, and specialty products, the team aims to showcase the positive outcomes of university-community collaborations in driving rural progress.

Sun Yu, Deputy Secretary of the Party Committee of Jinan University, emphasized the university's commitment to leveraging its academic resources and student talents for the benefit of rural communities. Through strategic partnerships and focused initiatives, Jinan University is empowering students to make meaningful contributions to the rural revitalization agenda.

(At a rural community)

With over 80 teams participating in this year's winter vacation activities, including students from diverse backgrounds such as Hong Kong, Macao, Taiwan, and international students, the initiative reflects a collective effort to support the sustainable development of rural areas in China.

As students like Chen Wendi from Macau and international participants like Antonio from Mexico and Luis Mora from Venezuela engage in hands-on research and promotional activities, they are not only enriching their own experiences but also playing a vital role in promoting local agricultural products and cultural heritage.

(At the opening ceremony)

Through innovative approaches like live streaming sales campaigns and documentary productions, Jinan University students are demonstrating their commitment to driving positive change in rural communities and fostering a spirit of collaboration between academia and society.