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  • homepage  NEWS  People

JNU Graduate Embarks on Entrepreneurial Journey in Guangzhou


Date: Nov. 6, 2023

Source: News Agency

Author: WU Siyuan

Translator: MENG Yangxiangqi


Zhang Hai enrolled in JNU's College of Journalism and Communication in 2016, majoring in internet and new media, and stayed on to pursue a master's degree in journalism and communication. After graduating in 2022, he chose to stay in Guangzhou to start his own business, founding Guangzhou Yuejiangyueming Cultural Communication Co.. Ltd., to tell the story of Guangdong-Hong Kong-Macao Greater Bay Area from the perspective of youth.

 

(Zhang Hai's undergraduate commencement ceremony)

Zhang's entrepreneurial dream originated from his experience operating a personal social media account. In his sophomore year, he participated in the annual Tell Guangzhou's Story Well competition organized by the Cyberspace Administration of Guangzhou's Personal Media Union, and his team won first prize.

 

(Zhang Hai, back row, second from left, exploring Guangzhou's old town)

 Zhang's work has also received awards including Best Promo Video in JNU's Micro Video of Campus Competition and a first prize at the New Media Festival in the College of Journalism and Communication. Simultaneously, he and his classmates undertook some promotional projects within the university, producing promotional videos for the First Clinical Medical School and the Trade Union of JNU.

 

(After interviewing, second from the left)

Entering graduate school, Zhang and like-minded classmates formed an entrepreneurial team with diverse skills. Some excelled in writing, some in shooting video and others in post-production.

 

(Zhang with Prof. Lai Kaisheng of the College of Journalism and Communication)

After leaving campus, Zhang officially embarked on the entrepreneurial path. Like him, all members of the company are from Hong Kong. The company focuses on producing and managing new media content, including corporate promotion, special advertisements, event shooting, short-video production, and planning and operation of Douyin (Chinese TikTok) video accounts.

 

(Zhang, right, visiting the company Xinchuan Shiguang)

Today, Zhang's team provides short video account planning and operation services for well-known enterprises such as Linktou, Mingyuan Cloud and Huawei, and also produces online courses for institutions like the Guangdong Cultural Center.

Guangzhou has many preferential policies for startup teams, Zhang said, and there are many support measures that can help connect financing and projects. In an open, inclusive environment that encourages innovation, Zhang's team has solidly progressed on its entrepreneurial journey.

 

(Zhang Hai being interviewed by the host of Guangdong Zhujiang Channel's Bay Area Life Circle)

 

(Onsite shooting)


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