Date: Apr. 6, 2023

Source: Chinanews

Author: GUO Jun

Translator: MENG Yangxiangqi

The 2nd GBA College Students Advertising Festival and the 15th Guangdong College Students Advertising Festival concluded at Longham Place Guangzhou on March 31. The project for Baic Group, which is a Chinese state-owned automobile manufacturer, Rubik's Cube of Baic, Youth's Socializing Artifact from the team representing Beijing Normal University at Zhuhai scored the highest in the final.

(The awards ceremony)

The two festivals, which started in October, were co-sponsored by Jinan University, the Guangdong Advertising Association, the Hong Kong Advertising Association and the Association of Advertising Agents of Macao. They were undertaken by Guangzhou Sunda Advertising Group Co., Ltd. The competition is deemed as an important practical teaching activity at Jinan University. This year's competition held seven themes, five of them proposed by strategic cooperative brands and two –

Building A Greener Greater Bay Area and Cracking Down on Smuggling Crimes and Building A Legal Guangdong proposed for public welfare propositions.

The competition continues to b a cultural exchange platform to connect creative young people in the GBA and their ideas and to taps their vitality for innovation. Organizers successively went to the Guangzhou Academy of Fine Arts, JNU, Guangzhou Huashang College, Guangdong Peizheng College and Guangdong Teachers College of Foreign Language and Arts to gives  presentations on the seven propositions; they received about 2,000 submissions from more than 120 colleges and universities across China. Among entries under the five brands proposition and those under the two public welfare propositions, 155 works won granted gold, silver, bronze and excellence awards after two rounds of rigorous review and selection by experts from JNU, South China University of Technology and Guangzhou Academy of Fine Arts, as well as frontline advertising experts. Ten winners of gold and silver awards faced off in the final round on March 31.

(The awards ceremony)

The Guangdong Advertising Association signed an agreement on site with the New York Festivals Advertising Awards section and send outstanding award-winning works to it to vie for international awards.