Date: Oct. 10, 2020
Source: Academy of Cultural Heritage and Creativity
The 2020 Guangdong-Hong Kong-Macao Greater Bay Area Youth Creative Design (Creative 100) Talent Training Program, planned and organized by JNU's Academy of Cultural Heritage and Creativity and sponsored by Tanoto Foundation, started courses at Jinan University from Oct. 10 to 17. The five-year training program aims to cultivate 100 seeded creative talent” with international vision, patriotism, social responsibility, mission and growth potential.
The training is based on the theme Youth activates creativity, creativity shapes youth; culture creates youth, youth creates culture. More than 10 top Chinese professors and design masters serve as lecturers, providing a week of on-site training for 22 young designers.
 

In a welcome speech, JNU Party Secretary Lin Rupeng said the program was an innovative move by the academy to build a high-level platform to train young creative talents and help the construction of the Greater Bay Area. The program brings together the resources of elites and scholars from academia, with the core purposes of discovering and cultivating creative design talents; enhancing and stimulating the innovation and creativity of young designers; and digging into the rich heritage of Lingnan, Cantonese and overseas Chinese culture. This program transforms these cultures into a new driving force for cultural industry and economic development through creative design, actively cultivates innovative talents, and contributes to spreading Chinese culture to the world.

Representing the trainees, Rong Zhenzhen, a fashion designer from Macao, said she would actively participate in the training with others, strive to live up to the title of the 100 Creative Seed Trainees, and do her bit for the development of Chinese culture and creative industries.

Speakers on video included Hans Dowell, former deputy general director of UNESCO; Ali Mohamed, chairman of International Folk Art Organization; Francesco Francelli, former secretary general of the World Tourism Organization; Ye Chang’an, a member of the Hong Kong Museum of Art and director of the Design Association; and Feng Mingzhu, former president of the National Palace Museum of Taiwan.

The Belt and Road Cultural Heritage Collaboration and Communication Seminar (2020) followed the opening ceremony. Experts and scholars from Beijing, Shanghai, Guangzhou, Macao and other cities expressed their insights on collaboration and communication of cultural heritage in Guangdong, Hong Kong and Macao.
 

This training is the first offline high-level training activity across Hong Kong, Macao and Taiwan during the epidemic period, said the event's general planner and academic host, Prof. Chen Ping, global vice president of the International Folk Art Organizations and president of JNU's Institute of Cultural Heritage and Creative Industries. The strong training team boasts a large number of masters, reflecting amazing gathering effect of JNU.