Date: November 1, 2019
Source: www.Chinanews.com
Author: Guo Jun

The Corporate Reputation Research Center of the Guangdong-Hong Kong-Macau Greater Bay Area was established in Guangzhou on Jan. 10. It is jointly sponsored by JNU, the Nanfang Daily Group, the Guangdong Radio and Television Station, Southern Finance Omnimedia Corp. and the Academy of Greater Bay Area Studies.
 

(The launch ceremony)

The center is cooperating with well-known enterprises in the Greater Bay Area, including the Tencent Group, the China Southern Power Grid, the Guangzhou Automobile Group Co., Ltd., Guangzhou Phar. Holdings, Cedar Holdings, the Liby Group and the Times China Group. It involves almost 100 experts and scholars from Shanghai, Guangzhou, Hong Kong and Macau.

Its goal is to build a first-class technology platform for the analysis of data on enterprises’ reputations; an effective and interactive enterprise reputation communication center; and a cooperative and innovative high-end think-tank on brand reputations. The center aims to promote interaction among regional businesses, academia and government in Hong Kong and Macau, and to solve major theoretical problems and challenges of enterprise reputation research and management.
At the launch ceremony, the center released the 2018 Corporate Reputation Research Report. Based on the analysis of nearly 800 issues of corporate reputation in 2018, the report makes an in-depth analysis of the characteristics, problems and trends of corporate reputation management.