Time: Mar 5th, 2018
Source: Shenzhen Tourism College of JNU
Publisher: JNU News Center

Associate Prof. Yi Xiaoli and Dr. Jin Wenmin of JNU’s, Shenzhen Tourism College, have published their article "Constructing a model of exhibition attachment: motivation, attachment, and loyalty" in Tourism Management as first author and corresponding author, respectively. As one of the three recognized journals about international tourism research, Tourism Management has great academic influence.

The concept of place attachment refers to people's emotional dependence on places that can satisfy their needs and preferences. Where they do their research can be chosen according to researchers' needs or their research targets. It can be a tourism destination of scale (like a city) or a scenic spot.

Little research has been done on the "exhibition," a place with distinct commercial characteristics. After a questionnaire circulated among the audiences at the China （Shenzhen） International Culture Industry Fair and an analysis of the related data by structural equation model, the research found a certain correlation between the audience's "push" and "pull." The "pull" has a significant impact on the "exhibition dependence," and the “exhibition dependence” has a positive and strong impact on the "exhibition identity." Both "exhibition dependence" and "exhibition identity" have an impact on loyalty, but the latter has a greater impact. The resulting simplified model diagram is as follows: