Overview

 Learn something useful and give you an insight into the changing world. Jinan Univeristy currently has the following MOOC courses on offer to the general puplic which has no prerequisite requirement, anyone who has an interest in the courses can enroll in. Keeping in tune for more offering here in the upcoming months.

TCM and Diagnosis

This course equips you with traditional Chinese medicine theory and diagnostic method so as to provide you a guide for your own health care and treatment.

Course description
The MOOC course，TCM and Diagnosis---is a general introduction curriculum and open to anyone who has an interest in Traditional Chinese Medicine. It requires no prerequisite knowledge about TCM.
The videos of this course are divides into ten modules, encompassing two parts:
The first part is about the theoretical knowledge of TCM（including the theory of Yin-Yang and five elements、the internal organs of the body、qi, blood and body fluid and etiology theory）
The second part is about the diagnostic methods of TCM(including inquiry、observation、tongue diagnosis、pulse diagnosis、auscultation and smelling、pulse feeling and palpation)
The first part serves as foundational konwledge to better understand the second part, which is the objective of this course.
The course provides:
Numerous Lectures and Video Presentations 

Electronic lecture notes and PPT
Exercise and online test

Exchange interaction and extended learning through Wechat
Please note：this course is accessible on every Thursday, at then, the instructor will be lecturing online through app Yinke for a hour.

Digital Marketing: A path to brand intelligence

Learn how to enter a whole new age of brand through such digital marketing technology as internet of things、cloud computing、big data、visual reality and artificial intelligence.

Course Description
This course will prepare you for the future marketing world as commercials、marketing、brand and digital network technology are turning over the existing ideas、patterns、profession , even industry.
You will find:
This is a course
that connects technology with creativity,
that combines theory with practice,
that relates cases to specific industry.
It serves as a platform 

which links the teacher with the student
which bridges the future and the present
In this course, we will talk about the origin、promoting and development of digital marketing, about how artificial intelligence connects with brand marketing communication, about what the future intelligent brand is like and the three phases of brand intelligence. In the meantime, this course will unfold you in a thorough way the eight areas where digital marketing is now applied: interactive display、entertainment、mobile location、search and respond、social emotion、e-commerce、coexistence of content and collaborative innovation.
No requirement for prerequisite courses.
Who should take this course?
Students who major in advertising、network and new media、marketing、e-commerce、business management、new media art and information technology.
Practitioners who are interested in technology、theory、practice and trend of digital marketing.